Business Executive Authors – How to Successfully Contact Radio, TV Or Print Media About Your Book

If you’re a business executive who has written a book that you’re trying to sell then it would be smart to contact the media and promote yourself. Now that seems like a no brainier, however you would be surprised at how many people don’t do that. They tell themselves that the media wouldn’t be interested in their book so they don’t bother contacting Radio, TV, or Print media.

Now one of the challenges involved with contacting the media is figuring out who to contact, how to contact them and what to say. That’s what we will discuss in this article.

Who To Contact –

> Radio – usually there is a booking manager, someone who is responsible for booking guests. You can usually find out who they are by going to their website. The contact info for the person responsible for guests is often indicated.

> TV – again you need to find out who books guests. Go online or even feel free to call and ask who books guest. Don’t be shy, all you want is the name of the right person, your not making a pitch at this time.

> Print – here your looking for an editor, or reporter who might be responsible for book reviews, or might be interested in your story. (more on this in a minute)

How To Contact –

Use Email, on rare occasions give them a call but remember calls nowadays is a larger interruption then an email.

What To Say –

ALL YOUR GOING TO DO IS UPDATE – that’s right your not going to ask them if they might be interested in your book. Instead your going to let them know that your speaking to a group of 100 people this weekend at the Marriott to talk about your book. Or that you have 23 speaking engagements around the state, at the Kiwanis to talk about your book.

If you’re ready to go to learn more just go to: [http://www.bookbizability.com] for FREE articles, videos and audios that will help you write your own book and build your platform, promotions, publicity and profits.

Paul Godines helps Authors with the Publishing Process, building the Authors Marketing Platforms (social media, products, coaching programs) Book Promotions (virtual book tours, amazon best seller campaigns, book award competitions) and receiving Publicity for your Book (Radio/TV and in Print.)

Change Management – Small Business Executive Team Turnover

Change happens we all know that, but when it happens in a small company, a growing company with your executive team that’s when the challenges really set in. There are many books on change management and the problems which occur with organizational capital on corporate boards. Still, with a proper leadership structure in place, they are able to deal with these things with just a little bit of intervention, and the right consultant to help them with the transition.

All too often small companies perhaps only 50 to 100 employees going through such a challenge can wreak havoc on quarterly profits and earnings. This means layoffs, lost sales, and curtailing future expansion plans. It also gives a leg up for the competition, as during the transitional chaos the company becomes vulnerable to any changes in the marketplace. Changes such as competitor sales, new technologies, new market entrants, or additional regulatory rules being made. When a company fails it’s usually a comedy of errors, several things go wrong, it is not just one thing.

In that regard perhaps the worst possible scenario is to be caught flat-footed in any change management crisis where the executive team has turnover, or the loss of one of their key players. You see, philosophically speaking it’s just like a chain. If every piece of the chain is strong the chain holds. If one of the links are weak the chain cannot support the weight, and that’s when the big letdown occurs. Often the changes in management are known or suspected in advance, and that allows time for a strategic transitional change.

The big problems occur when it is unexpected. When one team member leaves the company unannounced to take up work in another industry, pursue personal interests, or decides to leave after a personality dispute abruptly. Then there are the issues where one of the small business executives dies, and there is really no one ready to fill their shoes including perhaps their right-hand man or assistant. So what’s the answer? The answer is not only to anticipate that there will be changes, but to consider what to do in the unfortunate potential eventuality that any one member of the team or even a couple decide to leave.

Mapping out a plan in advance of what to do, who to move up the ladder is essential. Also making sure the up-and-coming individuals who are next in line are trained and ready to fill those shoes. All this can be done in advance preventing any type of change management crisis. The problem is most companies don’t do this even though they should. Indeed I hope you will please consider all this and think on it.