If you’re a business executive who has written a book that you’re trying to sell then it would be smart to contact the media and promote yourself. Now that seems like a no brainier, however you would be surprised at how many people don’t do that. They tell themselves that the media wouldn’t be interested in their book so they don’t bother contacting Radio, TV, or Print media.
Now one of the challenges involved with contacting the media is figuring out who to contact, how to contact them and what to say. That’s what we will discuss in this article.
Who To Contact –
> Radio – usually there is a booking manager, someone who is responsible for booking guests. You can usually find out who they are by going to their website. The contact info for the person responsible for guests is often indicated.
> TV – again you need to find out who books guests. Go online or even feel free to call and ask who books guest. Don’t be shy, all you want is the name of the right person, your not making a pitch at this time.
> Print – here your looking for an editor, or reporter who might be responsible for book reviews, or might be interested in your story. (more on this in a minute)
How To Contact –
Use Email, on rare occasions give them a call but remember calls nowadays is a larger interruption then an email.
What To Say –
ALL YOUR GOING TO DO IS UPDATE – that’s right your not going to ask them if they might be interested in your book. Instead your going to let them know that your speaking to a group of 100 people this weekend at the Marriott to talk about your book. Or that you have 23 speaking engagements around the state, at the Kiwanis to talk about your book.
If you’re ready to go to learn more just go to: [http://www.bookbizability.com] for FREE articles, videos and audios that will help you write your own book and build your platform, promotions, publicity and profits.
Paul Godines helps Authors with the Publishing Process, building the Authors Marketing Platforms (social media, products, coaching programs) Book Promotions (virtual book tours, amazon best seller campaigns, book award competitions) and receiving Publicity for your Book (Radio/TV and in Print.)